Matheus Motta
Art Director
ABOUT
The "last seen" status was designed to show when someone was last on their phone. We used it to show when someone was last present in real life.
Vivo, Brazil's largest telecom and an advocate for less screen time since 2018, hijacked one of the most recognizable features of WhatsApp, and turned a signal of digital availability into a reflection of physical absence. Because the most powerful reminder to put the phone down was already inside the phone.

Back to Last Seen project