ABOUT

Lavannya Nalli wanted to launch her own line of boutique stores. The USP of her clothing line was that every piece of garment was handmade, one of a kind. Our entire communication was based on the Japanese concept of ‘Wabi-sabi’ ie, seeking beauty in imperfection. Inspired by nature, finding joy in it’s simple, asymmetrical and untainted beauty. And this simple idea helped us win the pitch.