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Advertise Campaign for Xerjoff Luis XV 1722
A synergy of tradition, passion and expertise collide resulting in a unique fusion of artistic exploration with the Maison de Venoge, one of the most important wine libraries in Champagne.
Louis XV 1722 perfume is emblematic of a true celebration, a fresh and original composition which lifts the spirits and stirs the senses. The irresistible, woody blend opens with metallic notes, mirroring the sensation the champagne creations instil in the senses, slowly revealing warmer, seductive nuances on the skin as time goes by.

The cultural exchange of ideas and experiences in the creation of a new perfume with the House de Venoge also sees a new drink creation so rare and unique, the grapes were specifically selected to perfectly blend with the Champagne’s dosage selected by Sergio Momo alongside the de Venoge Master Blender, with three exceptional creations; Blanc de Blancs, Blanc de Noirs and Rosé.

For the Luis XV perfume campaign, I decided to shoot the photos using the continuous lighting from the commercial we were filming. This choice was driven by my desire to create a cinematic atmosphere that aligns with the sophisticated and timeless essence of the fragrance. The continuous lights allowed me to maintain visual consistency between the photos and the video, leveraging shadows and reflections to highlight textures and details. The result is a campaign that not only tells a story but also immerses the viewer in a visual experience inspired by classic cinema.