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The Royal Opera House required a campaign which would encourage culturally engaged young people, aged 20-30, to experience ballet for the first time.
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The exciting and dynamic visuals display the power and determination ballet dancers portray in their performances. Royal Opera House red helps communicate energy and intensity.

The tagline: “Try Something Priceless” communicates affordability, and is keeping with the Royal Opera House's esteem and tone of voice.

The models used display drive and grit, and an awful lot of talent, the added graphics simply enforce the message of diversity and power behind the ballet.

Photography by Alex Yakovlev