ABOUT

Soldeli is an online fish market managed by True World Foods, the world wide fish distributors. They approached me to develop an identity and shopping website. Their main target is late 20s – 40s Japanese house wives based in London. Normally a blueish color is used for fish mangers branding, but I decided to use red instead to make the identity more friendly.

The web design is based on grid to show over 60 products nicely. And the large photographs emphasize the beauty of the products. The site is fully responsive and people can browse and order from their tablets and smart phones.

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