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Showmax Rebrand Pitch & Campaign Rollout:

This project explores a bold reimagining of the Showmax brand through a refreshed visual identity and integrated marketing campaign designed to increase visibility, engagement, and subscriber acquisition. The objective was to create a contemporary and scalable brand system that reflects Showmax's position as a leading streaming platform while standing out in an increasingly competitive entertainment landscape.

The creative solution centred around a vibrant gradient colour palette, a refined visual language, and a flexible identity system that could seamlessly translate across digital and physical touchpoints. The campaign was developed to showcase key content offerings while maintaining strong brand consistency across every execution.

My role included visual identity exploration, campaign concept development, art direction, layout design, and the creation of marketing assets spanning social media, digital advertising, outdoor media, promotional banners, and device mockups. Each touchpoint was designed to reinforce brand recognition while driving awareness of Showmax's content library and subscription offering.

The result is a cohesive campaign ecosystem that demonstrates how a modern streaming brand can create a memorable presence across multiple channels while delivering a consistent user experience and a strong visual impact.