About me

I use the power of words and imagination to help brands do a 'zero to hero', then apply the same bag of tricks to my changemaking exploits. Having worked with all the brands you know, and those you'll come to know soon enough, I now focus on folks who want to use the power of marketing for good. Why

In addition to helping brands find their rallying cry, and stand out in a world seemingly gone mad (from a lunar mission, a high profile, crowdfunded US lawsuit, and a think tank aspiring to catalyse 'a renaissance of humanity'), I'm also a dab hand at crafting words and experiences that inform, entertain and convince, as well as the thinking behind them too. Have developed the tone of voice for all manner of brands that include Kia Motors, the Royal Navy, Chimichanga restaurants and a few others that would send the heavies round if I actually named them.
Lucky enough not to fear public speaking more than death, so give me a crowd of eager marketeers, entrepreneurs, or dreamers for branding / tone of voice workshops, and I'm in my element.