Mary Chet Senior Web and Graphic Designer

ABOUT

Project Challenges and Issues:

At the start of the project for Molinia, I encountered several challenges that required a complete rebranding, moving away from the previous identity based on the founder’s personal brand. The goal was to successfully launch the company in the market, differentiate it, and attract the first orders without relying on connections with existing clients or word-of-mouth referrals. Additionally, the company’s mission was to equally focus on both private territories and public spaces, where the company carries out landscaping and design work. It’s important to note that these are two entirely different target audiences.

Solutions and Results:

To address the first challenge, I introduced a visual element inspired by the plant world, directly associating the brand with what the company does. The color palette was also derived from natural sources—flowers, grass, and stones, which are used to line garden paths. The plant silhouette not only effectively diverted attention from the previous personal association but also gave the brand strength and recognizability.

The second challenge was solved by carefully selecting the Molinia plant, a perennial grass, as the symbol of the brand. It serves as a visual metaphor for the company’s diverse activities in landscaping and design. This grass is widely used in the beautification of both private and public spaces. As a result, a versatile brand was created that effectively reflects the multiple aspects of the company’s operations, including both private and public spaces.

MADEIT CREDITS

  • Molinia Landscape StudioClient
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