Maria Kulichkova Brand & Packaging Designer

ABOUT

What is Italian cuisine? It is, above all, the constant clatter of plates and the lively hum of voices – a joyful blend, much like the mingling of countless flavours, sauces, aromas, and emotions. Together, they form a living language that cannot be mistaken for any other. This very essence guided the creation of the visual identity for the restaurant MAMMA MIA!, a name that already bursts forth with enthusiasm on its own. The hand-drawn illustrations capture this spontaneity and warmth, while the logotype evokes both the splash of tomato sauce and a speech bubble exclaiming “MAMMA MIA!”. This emotional language continues throughout the menu, where the dish names become a playful extension of the brand identity – a mix of humour and meaning that sparks curiosity and makes you want to try everything. The result is far more than a simple branding exercise: it is an atmosphere in its own right – lively, flavourful, and sincere, just like Italy itself.

MADEIT CREDITS

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