Maria Kulichkova Brand & Packaging Designer

ABOUT

BREW LAB is a contemporary café designed for coffee enthusiasts, renowned for its expertise and its dedication to the art of filter coffee. Each preparation becomes a ritual, combining precision, elegance, and authenticity.

The visual identity created reflects this philosophy. Inspired by the Chemex, an iconic tool of speciality coffee, the logo plays with letterforms: the “W” recalls the paper filter, while the “A” suggests the brewing process itself – a promise of flavours and aromas yet to come.

Both refined and memorable, this design captures the very essence of BREW LAB: a brand devoted to craftsmanship, quality, and the customer experience. It stands as a distinctive visual marker, reinforcing its premium positioning within the world of speciality coffee.

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