Masha Teterin Head of Branding

ABOUT

The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a citylight panel and… let time show off its strength.

MADEIT CREDITS

  • Ukrainian Marketing ForumClient
Annual 2019 JudgeBranding Annual 2020 JudgeAnimation Project featured: on 25th January 2019

Mold

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