Maru Sokolowski Head of Global creative Excellence & Talent

ABOUT

Brazil's biggest cultural event, Carnival, brings nonstop partying, costumes, glitter, makeup, and very few pockets for smartphones and credit cards. Still, it generates nearly $2.5 billion in transactions in 2025 alone.
What if Mastercard could provide a payment method that allowed people to celebrate and express themselves freely and safely?
"Mastercard Makeup Payment. Cultural expression as a payment method. That’s priceless."

MADEIT CREDITS

  • Mastercard BrazilClient
  • Alexandre GuimarãesStrategy Manager
  • Aline MestreStylist
  • Ana Paula LimaStylist
  • Barbara BassaniAccount Executive
  • Bruno AugustoDirector of Photography
  • Bruno PontaltiSound Technician
  • Carmen BistrianCreative Operations Manager
  • Claudia Carvalho1st Assistant Director
  • Daniel GabbayMotion Graphics Designer
  • Denis SanchesMotion Graphics Designer
  • Diego ZanchiAccount Manager
  • Eduardo BolzanSound Technician
  • Eduardo Henrique LopesEditor
  • Eduardo Henrique LopesMotion Graphics Designer
  • Elsa FortunaData Strategy Director
  • Fábio SouzaChief Executive Officer
  • Fernando RamosAccount Director
  • Gabriela MirenskyCreative Operations Manager
  • George ResendeDirector of Photography
  • GilbertoCamera Assistant
  • Giuliana LorenzettiSocial Media & Content Manager
  • Guilherme MediciCreative Director
  • Gustavo ViolaAgency Producer
  • Hugo OxeDirector
  • Iara CordeiroDigital Technology Manager
  • Indira MoraesMedia Manager
  • Isabel ColettaChief Operating Officer
  • Jade SabbagConsumer Marketing Manager
  • Javier CampopianoGlobal Chief Creative Officer
  • Jennifer AndressaProduction Assistant
  • Jessica PeixotoMedia Supervisor
  • Junior SilvaEditor, Executive Producer
  • Lais GranelloStrategy Manager
  • Leandro SimõesMarketing Director
  • Liliana LimaClient Lead
  • Marcela BorgesChief Commercial Officer
  • Marcelo MainoStrategy Director
  • Naíla AlmeidaMarketing Specialist
  • Pauline DeriBusiness Lead
  • Rafael RodriguesDirector of Photography
  • Regiane CaldeiraMake-Up Artist
  • Reno CamargoMotion Graphics Designer
  • Ricardo MarimProduction Assistant
  • Rodrigo CamposDesign Director
  • Rodrigo RamosMusic Producer
  • Rogério GonçalvesChief Technology Officer
  • Sabrina InuiHead of Production
  • Samuel ReisTechnology Director
  • Sheila RibeiroProduction Director
  • Taciana LopesSenior Vice President of Marketing
  • Tarcio VasquesArt Director
  • Thais LuttiProducer
  • Thiago DurãesAgency Producer
  • * Cassiano ChavesCopywriter
  • * Marcia AguirreHead of Strategy
  • * Ronald NgGlobal Chief Creative Officer
  • * D&AD
  • * Lourdes AldereteREGIONAL CREATIVE EXCELLENCE MANAGER
  • * Maru SokolowskiHead of Global creative Excellence & Talent
  • * Douglas KozonoeChief Creative Officer
  • * Kim YoungGlobal Creative Operations Manager
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