Martin Swift Commercials Director

ABOUT

Collaborating directly with Lotus Cars and the in-house Visualization team, we brought to life an epic film for the launch of Theory 1, Lotus’s first concept hypercar, embodying the company’s new design manifesto. This project was executed alongside Lotus’s senior designers and the strategy and marketing departments, working seamlessly with a team of Unreal Engine artists, CGI experts, global filmmakers, and sound designers to create a truly immersive experience.

CLIENT | Lotus Cars
PRODUCTION | Lotus Design & Visualization team
HEAD OF VIS | John Bulmer
EDITOR | Nick McCahearty
MUSIC & SOUND DESIGN | Wojtek Frycz

MADEIT CREDITS

  • LotusClient
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