ABOUT

INSIGHT

Obesity has a major impact on Italy’s finances: EUR 9 billion, including health costs, productivity decline, absenteeism and early mortality. However, obese people can be healed: what they need is daily sacrifice and much motivation.
Often, this is what is missing in these patients.

IDEA

In order to push obese patients to treat themselves, we will provide the most powerful drive ever: the opportunity to make the difference, not only for themselves but for others as well.
For each healed obese patient, the State will transfer the sum allocated for his treatment to a charity they choose.