ABOUT

Tabitha Eve are striving to make a difference and are passionate about preserving our environment and reducing our impact. Their aim is to do their bit to reduce landfill waste and make reusable products for everyone. Now, at the next stage of their journey, they felt they needed a stronger brand presence that reflects their values. After being approached by this forward thinking brand, we worked to design an elegant identity as well as beautiful eco packaging. It just goes to show you don’t need to compromise luxury to reduce your landfill footprint!

Our research showed that other sustainable brands lack diverse brand and packaging designs. It then became important to create a unique identity for this small Cardiff company to increase recognition in the eco retail industry. To create a sustainable design that didn’t cut corners, we had to be environmentally aware throughout our design process. In short, less is more!

Carefully considered packaging design
From the beginning, we were aware that Tabitha Eve would need to practice what they preach. Their values and ethos were reflected in their new packaging design. Designed with care and thought, paper and inks were thoroughly researched before being chosen. We made the decision to use white paper with reduced ink after considering shelf presence next to other kraft paper packaging. We also wanted to ensure the product packaging was free from glue. Therefore, lots of hands-on experimenting and prototyping was involved to achieve a durable solution.
The outcome of all this hard work was an eco packaging design that is fully recyclable, ethically sourced and contains zero harmful chemicals.