ABOUT

A specialist travel company that chose us to create their corporate brand; an iconic logo that was carried through on all stationery and marketing material with very positive results...

Solution
We went for a brand that is simplicity itself, a tailor made merger of lowercase letters, j and r, to create a unique and simple brand that when used in negative out of a deep burgandy block or background is very tasteful and iconic, showing the luxury experience her company has to offer. The colour palette allows for some nice juxtapositions and emphasis enhancing methods within layouts and giving a positive feel to her products. Clean text styles are used for clarity and style and high end photographic reference is utilised where necessary to really sell the product on offer.