ABOUT

The challenge from Lynx was to create an unmissable idea to promote their range of shower gels. The idea was to give one lucky guy the chance to shower with a load of Lynx ladies on Bournemouth Beach.

Once the stunt was complete and a world record broken, the shower was then taken on a festival tour complete with DJs and Lynx fragranced foam machines. This was the first time Lynx had executed an inclusive marketing campaign aimed at both men and women.