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Working with guerilla gardener, Richard Reynolds, the brand experience featured a mint garden made from found materials which grew and developed over the course of a day, just in time for people to see the finished garden as they were leaving work and going to nearby bars.

Local bars were stocked with Havana Club and trained how to make the authentic Cuban mojito to the classic recipe using fresh mint from live point-of-sale I designed.

Mint seeds were also given away at the experience and bars so people can grow mint (and make the authentic Cuban mojito) at home.