ABOUT

As I was developing the creative strategy for Havana Club, it felt odd to deliver it in some kind of 'brand chart' via email. Instead, I decided to create a document that lived by the brand mission–be creative with what you have. Which, in this case, was an old box of Havana Club and some recycled paper. I delivered to the document to the client along with a red pen and instructions to write on any feedback. The client took the document with them to Cuba and spent the plane trip doing just that.