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This ambient campaign uses good old British humour to highlight life's predictabilities, giving you the alternative with a life in the Police Service. The campaign also reacted to various predictable news stories with topical adverts about celebrities splitting up or the usual sporting results appearing in alongside the articles.

The campaign was such a success, Hertfordshire Police couldn't deal with the number of applicants after placing the first advert. It also fulfilled Home Office targets for Police recruitment three years early.