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Fashion World - Layer up, don't cover up!2023
My team and I developed a set of comprehensive guidelines to create a cohesive  identity for Fashionworld’s photography. Together, we crafted standards for style and execution, detailing essential elements such as lighting, composition, and colour palettes to ensure each image consistently reflects our brand’s values and connects with our audience. We established execution elements - including angles, backgrounds. This work has resulted in a recognisable, engaging e-commerce presence that reinforces Fashionworld’s brand identity with every shot.
Creative Direction : Martin GledhillArt Direction & Design : Nikita JohnsonCopywriting : Lucy Siddall