ABOUT

Brief: attract young users to the new loyalty programe by Coca-Cola.
Execution: promote mobile loyalty app that rewards users for each 0.5 bottle purchase - via codes on bottle caps that are redeemed within the app. Campaign identity was designed as a collage based on meme culture and joyful character was promoted via video vignettes inspired by awards portfolio within the app.
Results: more than 55,000 downloads of the app (2x the projected results).