Martin Willitts Design Director

ABOUT

We’re excited to share this new work for our client UCC. Building on our work for Ueshima Coffee Company, we developed the new identity and packaging for authentic Japanese coffee brand IPPUKU.

Meaning ‘short break’, IPPUKU celebrates beautiful Japanese craftsmanship and convenience by delivering the finest taste in a single-serve coffee bag. No coffee ground, no measuring, no coffee machine needed – you can take a break by just pouring over hot water.

We drew inspiration from textiles, design and ‘wagara’ that are symbolic of Japanese creativity. On pack, we used bold, expressive patterns combined with the kanji for IPPUKU to firmly root the identity in Japanese culture and give our brand a craft and quality that is sure to stand in the US market.

MADEIT CREDITS

  • UCCClient
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