Martin Reznik Illustrator

ABOUT

I was commissioned by Allendale Brewery to redesign the bottle label for their award winning beer - Black Grouse. This is one of the four labels I've created for Allendale. The commission also included a complete redesign of the pump clip shapes and bottle and can label layouts.

Allendale gave me a lot of creative freedom regarding the design, as long as the image related to wilderness and was similar in style to their existing packaging, which features monochrome Victorian-style collages against a colourful background.

The illustration was initially drawn in pen and ink on paper and once approved by the client it was redrawn in Photoshop using Wacom Cintiq tablet for a clean and crisp line. The elements of the background pattern were also hand-drawn using the tablet and then arranged and coloured in Photoshop. The layout of the label and pump clip was executed using Illustrator.

Date created: June 2019 2019-06-01T00:00:00+0100
Date published: 10 April 2020 2020-04-10T13:16:43+0100

MADEIT CREDITS

  • Allendale BreweryClient
Project featured: on 13th April 2020

Black Grouse Beer Label for Allendale Brewery

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