Martin GLobal Design Director

ABOUT

And update and rebrand to an existing and extremely popular wine range- Waitrose's biggest selling wine range.
The project was to give the range an unique shelf presence belying the fact that it is one of the lowest costs wines in the range. While keeping production costs to an absolute minimum. Since the introduction of the new labels there has been a significant uplift in sales with no other advertising or marketing, just the new label designs.

MADEIT CREDITS

  • LGI wines/WaitroseClient
  • * MartinCreative Director, Designer
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