ABOUT

Challenge: To increase the number of visitors to the cinema.
Idea: To show films that other cinemas do not show, creating a series of classics for a week.

"Classics come alive"
Seizing the fact that King Kong was the first of the classics to be screened, we invite people with a direct mail.
It was a mug printed with a female character on its handle, so when people will grab it will relive King Kong´s scene when the gorilla grabs the girl.

Text on the Mug: Relive the best stories. King Kong and other classics. San Diego Cinema.

Art Director: Elizabeth Montoya.