Employer branding is very important if you want to attract the top talent in the industry to work with you. You need to make it clear that your workplace is a great place to be, and that they would enjoy their jobs with your company. You need to attract the right kind of people who will fit in with your company culture, thus increasing productivity and reducing employee turnover. Here are some tips to improve that branding for the creative industries.

Share your stories

One quick and easy way to get your branding across is to share stories from your employees. Use your top employees to showcase the way that they work, as well as talking about their qualifications and ambitions. Your aim here is to showcase your brand through the kind of employees that work for you. Prospective employees who see these stories will be able to envisage themselves in the same position, working for you and enjoying the same successes and benefits.

Build your culture

If you want to attract a certain kind of employee, then you will need a certain kind of company culture. If your culture is not yet the right one, you will find that your turnover rate is high as new employees quickly leave for greener pastures. It makes more sense to build your culture internally first before promoting it. Once you have that culture, it will do most of the hard work of the branding for you.

Have an elevator pitch

You are probably familiar with the idea of an elevator pitch, which is often used when trying to raise investment. This is a way of explaining what your company does, and what is so great about it, during the course of a short elevator ride. It must be short and to the point, and give all of the salient information. A great way to boost your brand is to ensure that all of your employees know your elevator pitch. If they can spread the company brand, then you’re off to a good start. This is especially helpful for the creative industries, where people may have misconceptions or misunderstandings about what you do. If you’re not sure where to start, see what similar companies write about themselves.

Get employee opinions

There can be some danger that, if you are not on the floor with your employees during day-to-day business, you may have a different view of things than they do. Talk to your employees and ask their opinions on your workplace and company culture. How would they describe the environment when talking to a friend? Don’t forget that this is hugely important, because chances are that they really will describe it to your friends. Not only that, but it can give you new insight on how to build and promote your brand as an employer based on their experiences.

Cross media options

Don’t forget to use all of the tools at your disposal to promote your brand. Social media allows for the uploading of many different types of content. You can create graphics, post photographs, and even include videos and audio clips in your branding. These are all useful representations of your business brand. Don’t be shy about showcasing your work, either! As a company in the creative industries, you have a wealth of media at your disposal, created by your employees. These are perfect for showcasing your brand.

Whatever sector of the creative industries you are in, branding yourself as an employer will make a huge difference to your recruitment. Remember that the top talent out there is looking for you – and you need to give them a reason to get in touch.