Nothing makes a web design special like a great color palette. Coming up with your color theme and choosing the right shades is easily the most important part of web design. Using the right colors, you'll draw user attention and boost the conversion rate of your website. Here are 7 shades known for bringing the best results in web design.

Red

The hottest color out there, red instantly grabs everyone's attention. And no wonder – it's dynamic, strong and vibrant, making people feel passionate about whatever is positioned near this amazing shade.

Even though red is bound to make your visitors feel excited and encouraged to perform specific actions, you shouldn't use too much of it at once. Instead, make the most from red by accentuating your web design.

Come up with a neutral palette and use an intense shade of red for calls-to-action and other key elements of the website.

Orange

Warm and energizing, orange is slightly less intense than red, but just as attention-grabbing. This friendly and vibrant color invites visitors to do something – it doesn't force or push them to do it.

That's why so many designs successfully use orange for calls-to-action like subscription or buy buttons, according to Sophia Mest from BizDb. If you want users to feel cheerful and enthusiastic when visiting your website, orange is your best pick.

Blue

Blue is the color of trust. That's why many businesses or corporate websites choose to use it. Think of Facebook – since it's such a personal page, users want to feel secure. And blue is there to induce that feeling.

Blue calms people down and can be used extensively on a website. Combine it with red or orange-colored calls-to-action, and you're bound to create a design that does its job in assuring visitors that it's a safe choice for them.

Green

Another calming color is green, but this shade is much more lively and optimistic. Anything that has to do with sustainability and environment needs to be green. If you're designing for an environmental association, green is a must.

It's a color that inspires balance and harmony too. Use it generously and you can be sure that visitors won't feel overwhelmed, but relaxed, refreshed, and ready to consume the content of the website.

Purple

Purple is a very interesting shade. Often associated with values like nobility, imagination, or creativity, purple is used by brands which want to appear innovative and interesting. Stronger shades of purple might relate to romanticism as well – in fact, purple is considered more feminine than masculine.

Darker purple is easily associated with luxury and wealth. It has a soothing effect on our nerves, but you should use it with extra care – it can easily have an overpowering effect. Combine it with neutral shades like black and white to create a balanced look that realizes the goals of your design.

Black and white

These two colors can be quite tricky. If you'd like to build a clear and uncluttered layout, use one of them as your background – but preferably white, since it improves the legibility of website content and doesn't create uncomfortable contrasts.

White or negative space adds a touch of sophistication to a design, building a simple and modern look. Black is in fact the color of power and elegance. It's very contemporary and works great for brands that address mature consumers.

Pick the right colors for your website, and you'll significantly improve its performance in communicating your client's brand message to consumers.

Build your color palette using one of the colors listed above, and you can be sure to create a high-converting website that will please your clients.