ABOUT
This series is based on a true story and real people. It was a huge responsibility, but an even greater honor and privilege to use this main title to artfully paint a portrait of the Kurcs – a Polish Jewish family fighting to survive the Holocaust and ultimately reunite.
The Kurcs embody a tapestry of joy, music, creativity, and beauty, seamlessly finding warmth and humor even in the darkest moments. The main title serves a pivotal role in constantly reminding viewers of the family’s resilient spirit, acting as a beacon that illuminates their essence amidst the harrowing adversities portrayed throughout the series.
Despite being a period show, the creators challenged us to steer clear of overly nostalgic elements that might evoke a mere gaze into the past. The objective was to immerse the audience fully, making them feel like active participants in that historical era.
The main title aligns with this vision, as our exploration from the outset prioritized solutions that exuded artistry, contemporaneity, and timeless elegance. Each frame resonates with a sense of living in the present moment within the historical backdrop, allowing the audience to connect with the Kurcs’ experiences on a deeply relatable level.
We settled on a treatment that cleverly weaves together a collage of images, vividly capturing the essence of each character and the entire universe of the show, which takes place across four continents.
MADEIT CREDITS
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HuluClient
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sarofskyAgency
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Marta KochanekCollage Artist -
Barbara GibsonCollage Artist -
Duarte ElvasCreative Director