ABOUT

With the top live events being cancelled or postponed for the foreseeable future, the youth of today found new ways to keep the party going. Migrating to their familiar online environment, they took over platforms like Youtube, Zoom or TikTok, making them spaces to socialize and entertain. Bringing a club or a concert to your bedroom became opportunities to put make-up on and dress up, sparking new ways of creativity and style. The style referencing different decades and aesthetics, creating eclectic lockdown looks in which even pyjama pants can become a fashion statement. Couch-to-Club is a celebration of this generation and the movement they managed to establish in these challenging times.