ABOUT

VIRE©

Welcome to my project, VIRE: Modern Look – a dynamic and captivating branding for a modern clothing store. The concept centers around organic transitions and natural motifs, blending fashion with nature to energize the wardrobe and highlight the power of visual identity. The visuals embrace a balance between boldness and fluidity, suggesting that the brand evolves along with its customer – constantly growing, adapting, and flourishing.

Art Direction & Branding: Marta Wasilewska
Visual Concept & Design: marttgraphic

BRAND IDENTITY / LOGO & SYMBOL / POSTER DESIGN / ART DIRECTION