Marta Wasilewska
Graphic Designer
ABOUT
Most pet food brands treat aging like a problem to solve.
Seasoned treats it like a life stage worth honoring.
A complete brand identity and packaging system for a functional senior dog food line — four health functions, four colors, one unmistakable family. Built for the owner who notices when their dog moves more slowly in the morning. Who adjusts the walk. Who pays attention.
Joint Care. Heart & Circulation. Gentle Digest. Cognitive Calm.
Terracotta. Bottle green. Mustard. Warm cream.
No cute cartoon dogs. No clinical white packaging.
Just honest nutrition — for dogs who have earned it.
Every dog deserves to age well
MADEIT CREDITS
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Marta WasilewskaGraphic Designer
Back to Seasoned — Senior Dog Brand Identity & Packaging System project
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia
Nicole Spencer
Illustration | Live Art, SHEPHERD + BECK
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Adam Ferrie
Creative Director, Special
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Steven Ruiz
Photo Editor, freelancer
Guatemala