ABOUT

ENG: Scoopie Doo is a branding concept for a modern ice cream brand that embraces nostalgia, humor, and a bold visual personality. The brand’s hero is Scoopie – an ice cream superhero who battles heatwaves and bad moods with a scoop of joy and childhood flavor.

The design blends soft pastel colors, playful typography, and a memorable mascot character that stars on every package – with unique expressions and colors for each flavor.