ABOUT

PULSE is a complete brand identity for a city marathon, built on one idea: a race belongs to the whole city, not just the people running it. Where most marathon branding sells exhaustion and speed, PULSE was designed around a shared, city-wide celebration — for runners and spectators alike.

The system is built around a single visual thread — a pulse line — carried from the logo through the race route to the finisher's medal. This case study covers the full identity: logo and visual system, a color-coded bib system across three race distances, route infrastructure and signage, runner identification, and an outdoor campaign speaking to both registration momentum and race-day crowd energy.

Role: Brand Identity & Event Design (end-to-end)
Scope: Logo & visual system, race materials, event signage, outdoor campaign