ABOUT
"People Can Fly" is a branding project for a unique three-day music event that combines electronic sounds, artistic installations, and surreal elements. The event, which took place in October 2025 at the Factory of Art in Łódź, aimed to create an immersive experience where participants could feel as if they were truly floating above reality.The branding project was based on the idea of freedom, uplifting and breaking boundaries – both in music and visual space. My goal was to create a coherent, energetic visual identity that combined surreal elements, modern design, and musical expression. Inspired by the theme of floating figures, geometry in motion, and light play, the project evokes a sense of unlimited potential that exists in this unique world.
MADEIT CREDITS
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Marta WasilewskaGraphic Designer
Back to People Can Fly – Event Branding & Visual Identity project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan
Anastasia Domash
UI/UX & Web Designer, Freelance
Belarus
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine
Tatjana Kle
Brand & Visual Identity Designer
Germany
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Victoria Mytnik
Branding Designer
United Arab Emirates