ABOUT

The burger market is full of brands that take themselves very seriously.
MOOba was designed to be the exception.

A complete brand identity and marketing campaign for a playful street food burger brand — built around a distinctive sheep mascot, energetic colors, and the conviction that food this good deserves to be this fun.

Packaging, staff apparel, restaurant signage, and a full outdoor campaign — all designed to give a character the scale it deserves.

Nobody expected the sheep.
That's exactly why it works.