ABOUT

MERIDIAN is a complete brand identity and packaging system for a minimalist skincare line, built on one idea: good skin doesn't require a complicated routine, just the right one. Where most skincare brands sell more — more steps, more actives, more products between cleansing and sleep — MERIDIAN was designed to sell restraint: four considered products, and nothing on the label that isn't necessary.

This case study covers the full identity: logo and visual system, a four-product packaging line distinguished by format rather than color-coding, and a campaign built around routine fatigue — speaking directly to people exhausted by twelve-step skincare and endless product recommendations.

Role: Brand Identity & Packaging Design (end-to-end)
Scope: Logo & visual system, product packaging, campaign design