ABOUT

FRAME is a brand identity and poster series for a design exhibition, built on one idea: a frame is a statement about what matters enough to put inside one. Where most exhibition branding falls into either sterile gallery minimalism or forced chaos mistaking randomness for creativity, FRAME holds a single, confident visual language flexible enough to produce genuinely different compositions without losing coherence.

This case study covers the full identity: logo and visual system, a four-poster series spanning the main exhibition visual, a speaker talk, a hands-on workshop, and an open call for entries, extended across exhibition materials including tickets, badges, a catalog, and wayfinding signage.

Role: Event Brand Identity & Poster Design (end-to-end)
Scope: Logo & visual system, poster series, event materials, campaign design