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FORNO is a complete brand identity built for a wood-fired pizza concept that refuses to take itself too seriously. The project moves the brand away from "fine casual" pretension and into something louder, faster, and built for a generation that orders pizza after a party instead of going to one.

The identity starts with a fully hand-drawn logotype — flames worked directly into the letterforms as a direct nod to the wood-fired oven the brand is named after — paired with a bold, dripping-cheese visual motif that carries across every touchpoint. From there, the system was extended into packaging, staff uniforms, a social media content strategy, and an out-of-home advertising campaign, all built around one unapologetically online voice.

This case study covers the full process: brand strategy and positioning, custom typography, packaging design, uniform and merchandise application, social content direction, and outdoor advertising — a complete identity system designed end to end, not just