ABOUT

CTRL — A Fragrance System
CTRL is a conceptual fragrance line designed around moments, moods, and identity. Each scent represents a distinct time of day or state of mind, wrapped in minimal yet expressive packaging. From the crisp clarity of FRESH, to the digital stillness of VOID, the collection invites the wearer to take control — of time, of energy, of presence.

This case study showcases the visual identity, label designs, 3D packaging renders, and naming system behind the CTRL perfume concept.