LingoCulture | Illustration System by Marta Mi for LingoCultureWho liked - LingoCulture | Illustration System by Marta Mi for LingoCulture

Marta Mi Motion Graphics Designer

ABOUT

LingoCulture – a French language learning school.

LingoCulture needed a unique and cohesive visual identity that would help them stand out from competitors. The main challenge was the lack of clarity on how to make their website feel more modern and welcoming. They also had to produce a high volume of presentations that teachers could easily create and customize. Additionally, the company aimed to raise its pricing tier and present a more polished image for potential collaborations with larger businesses.

We developed a distinctive illustration style that reflects French culture with a light, satirical tone. Alongside that, we refreshed their color palette to feel more vibrant and modern. We also created a flexible visual system with modular elements that can be mixed and matched to generate over a thousand presentation templates.

After rolling out the new style, LingoCulture started growing rapidly and even secured partnerships, including one with Oxford. The new visual identity is now actively used across their website and teaching materials.