ABOUT

Dedica partnered with The Coca-Cola Company to launch Costa Coffee Cold Brew in the United States. We started by helping identify a signature glass for the product. Something unique to this Cold Brew that would show up consistently across all marketing materials.

From there we brought in Cake Factory and photographer Martin Wonnacott to shoot the product. The work produced a full asset library of product on white as well as a key visual.

For the key visual we built a set around morning light and the feeling of a cozy cafe. Costa Coffee has a long United Kingdom heritage and the environments aesthetic has a subtle nod to those roots.

From there we developed a full suite of marketing materials for the brand. This included point of sale materials as well as a comprehensive asset library the sales and marketing teams could pull from and implement across their channels.