ABOUT

* A 2-week online media (only) campaign and mini-site placed on 13 regional sites
* The mini-site contained an educational / interactive quiz with hotspot visual links to the main site for those that needed clues to complete the quiz to win HK$10,000
* Over 200 newsgroup and meta-site postings
* Over 18,000 targeted Asian users

Results:
* 3,000 highly qualified leads
* Increased main site traffic by over 60 percent