ABOUT

Challenge
To promote Nike Tech Pack as the leader in sports style innovation and engage young and fast (Y&F) people who have style and interest in fashion apparel

Solution
Create and produce a brand experience that would WOW our target and allow them to interact with our brand and product and share their amazing experience.
We created a pinnacle installation, inspired by Stonehenge and placed in the heart of China's trend-setting hub: Sanlitun, Beijing
9, double-sided, massive outdoor LED screens featured exclusive slow-motion content of 12 athletes and of the IAAF World Championships wearing 'Tech Pack' in order to inspire the 'Y&F' to 'gear-up'
At the heart, a video booth enabled the 'Y&F' to try on Tech Packs, sign-up to become Nike members and express themselves by recording a slow-motion video of themselves in action and which was piped 'live' to select OOH sites in key cities around China.
The campaign was further amplified to the Y&F nationwide via social media, KOLs and PR and media coverage

Result
The Stonehenge installation generated more than 560K footfalls within 6 days.