ABOUT

Need:
* To increase awareness and imminent launch of Executive Floors to potential customers
* To get them to trial the floors and make immediate use of the facility for free
* To increase average stay spend and generally upgrade those potential users who would make use of and benefit most

Solution:
* Specially designed DM sent out to 500 existing Inter.Con top spending Executives.
* Offers free weekend stay for a partner and themselves on the house providing they have already stayed at hotel on business trip.

Results:
* 73% uptake and ongoing increment to average stay from this particular target