ABOUT

Need:
GM had less than 1% share of market and were looking to increase awareness and test-
drives (and sales!) whilst combating budget restrictions in an expensive market for both
retail and advertising space.

Solution:
Leverage GM online brand together with a solus email marketing campaign to attract
visitors to an online source for services, Q&A, information, event / sales / deals

Results:
90,000 visitors to site
2,000 registered users
262 test drives
30 cars sold (more than the whole of the previous quarter!)