ABOUT

• I was briefed to come up with a look and feel for the Mother’s Day campaign across all platforms (POS, Windows, Digital), including a photographic moodboard.
• Aligning the creative with M&S food, I wanted to show product shot from above on plinths at an angle, using the pantones and font type consistant with foods Mother’s Day.
• A simple graphic border was carried over from Valentines and used on POS elements that have no photography.

Date created: February 2019 2019-02-01T00:00:00+0000
Date published: 21 June 2019 2019-06-21T19:01:02+0100

MADEIT CREDITS

Marks & Spencer Mother’s Day 2019

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