ABOUT

• I was briefed to come up with a look and feel for the Mother’s Day campaign across all platforms (POS, Windows, Digital), including a photographic moodboard.
• Aligning the creative with M&S food, I wanted to show product shot from above on plinths at an angle, using the pantones and font type consistant with foods Mother’s Day.
• A simple graphic border was carried over from Valentines and used on POS elements that have no photography.