ABOUT

• I was briefed to create an identity and a new approach for communicating M&SFOOD.COM in store so that customers can easily purchase a wider range available online.
• Also designed to take the stress out of customer entertaining and send flowers / gifts straight to the recipient.
• ​We came up with the naming convention “Go Online” as a simple call to action. Drawing from that I developed the abstract celebratory confetti look and feel tying in the required themes: Entertainment and Gifting.