Mark Richardson Creative Director

ABOUT

Typographic illustration
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AIGA [American Institute of Graphic Arts] invited Superfried to contribute to their daily Quoted series. Each designer submits five typographic illustrations of famous design related quotes to appear on the home page Monday to Friday of a given week.

Have no fear of perfection.
You'll never reach it.
–
Salvador Dali

An unused experimental type style provided the starting point for this quote. The twisting, optical illusion effect was apt, but as a big fan of Dali, it was important to take this further. As a tribute to his style, and to add a sinister undertone, the letterforms liquefy and become progressively ambiguous. To add an element of surrealism stone textures were implemented for the wording, a rather unlikely material to melt.



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What @Superfried's 5 #designquotes may lack in legibility they make up for in originality.

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Tweet/ @AIGAdesign

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