ABOUT

A sampling campaign to help the launch of a new product to the Nicorette range, Nicorette Cools Lozenges. Running for the month of October in 2012, the sampling activity took place in-store at Boots and out of store at Tescos and Asda, with the aim of driving trial and awareness.

In Boots stores there was an additional instant win, green reveal mechanic to drive consumers to the point of purchase.

Following on in January 2013 a money off next purchase and a money back guarantee were launched to gauge impact and increase data capture.